Demographic targeting allows you to choose consumer data selections and use them for targeting your door-to-door delivery campaign. This data allows us to create a demographic overlay in a geographic area and target your potential customers. Below we have detailed the process into 2 simple steps.

 

# 1- Select your area

 

# 2- Select your criteria


 

1st select your geography.

Geography Selections:

  • Street
  • Zip Codes
  • Cities
  • Metro Areas
  • Counties
  • States
  • Radius Around an Address or Zip Code
  • Telephone Area Codes

 

 

2nd select your demographics.

Demographic Selections: (scroll through over 550+ selections)

Popular Selections:

  • Address Link
  • Address Parsed
  • Address Type Indicator
  • Adult Age (2-year Increments)
  • Adult Age Ranges in HH
  • Advertised Medicine Inquirers Propensity
  • African American Professionals
  • Age HH (Age Head of Household)
  • Age HH (Age Head of Household) – Premier Complete
  • Age HH (Age Head of Household) – Premier Complete Indicator
  • Age of Children
  • Allergies in Household
  • Apparel – Children’s
  • Apparel – Men’s
  • Apparel – Men’s Big & Tall
  • Apparel – Women’s
  • Apparel – Women’s – Petite
  • Apparel – Women’s – Plus Sizes
  • Arthritis/Mobility Issues in Household
  • Arts
  • Arts & Antiques – Antiques
  • Arts & Antiques – Art
  • Auto Work
  • Automotive, Auto Parts & Accessories
  • Available Home Equity (Premier)
  • Available Home Equity (RPA)
  • Aviation
  • Bankcard Utilization Rate
  • Beauty and Cosmetics
  • Biking / Mountain Biking
  • Boat Owner
  • Boating / Sailing
  • Books & Magazines – Magazines
  • Books & Music – Books
  • Books & Music – Books – Audio
  • Brand Name Medicine Propensity
  • Broader Living
  • Business Owner
  • Business Owners@ Home Indicator – Semcasting
  • Buying Behavior
  • CC Indicator – Bank Card Holder
  • CC Indicator – Gas/Dept./Retail Card Holder
  • CC Indicator – Premium GoldCard Holder
  • CC Indicator – T/E Card Holder
  • CC Indicator – Upscale (Dept. Stores)
  • Camping / Hiking
  • Career
  • Career Improvement
  • Casino Gambling Propensity
  • Cat Owner
  • Celebrities
  • Census Block Code
  • Census Block Id
  • Census Median Home Value (hundreds)
  • Census Median Income (hundreds)
  • Channel Preference Propensity – Internet
  • Channel Preference Propensity – Mail
  • Channel Preference Propensity – Phone
  • Charitable Giving Score – Semcasting
  • Child 1 Month/Year of Birth
  • Child 2 Month/Year of Birth
  • Child 3 Month/Year of Birth
  • Child Exact Age – Age 1 Year
  • Child Exact Age – Age 10 Years
  • Child Exact Age – Age 11 Years
  • Child Exact Age – Age 12 Years
  • Child Exact Age – Age 13 Years
  • Child Exact Age – Age 14 Years
  • Child Exact Age – Age 15 Years
  • Child Exact Age – Age 16 Years
  • Child Exact Age – Age 17 Years
  • Child Exact Age – Age 2 Years
  • Child Exact Age – Age 3 Years
  • Child Exact Age – Age 4 Years
  • Child Exact Age – Age 5 Years
  • Child Exact Age – Age 6 Years
  • Child Exact Age – Age 7 Years
  • Child Exact Age – Age 8 Years
  • Child Exact Age – Age 9 Years
  • Child Exact Age – Age Less Than 1 Year
  • Child Month/Year Scanfield
  • Child Nearing High School Graduation
  • Children’s Apparel – Infants & Toddlers
  • Children’s Learning & Activity Toys
  • Children’s Products – General
  • Children’s Products – General – Baby Care
  • Children’s Products – General – Back-To-School
  • Children`s Interests
  • Cholesterol Conscious Household
  • Christian Families
  • Collectibles – Antiques
  • Collectibles – Arts
  • Collectibles – Coins
  • Collectibles – General
  • Collectibles – Sports Memorabilia
  • Collectibles – Stamps
  • Collectibles and Antiques Grouping
  • Collector Avid
  • Common Living
  • Community / Charities
  • Community Involvement
  • Community Involvement – Animal Welfare
  • Community Involvement – Art and Cultural
  • Community Involvement – Charitable Causes
  • Community Involvement – Children’s Causes
  • Community Involvement – Environment or Wildlife
  • Community Involvement – Health
  • Community Involvement – International Aid
  • Community Involvement – Political
  • Community Involvement – Political Conservative
  • Community Involvement – Political Liberal
  • Community Involvement – Religious Causes
  • Community Involvement – Undefined
  • Community Involvement – Veteran’s Causes
  • Community Reinvestment Act Code
  • Computers
  • Computing/Home Office – General
  • Confidence / Use Code
  • Confidence Code Update Flag
  • Congressional District
  • Consumer Electronics
  • Consumer Prominence Indicator
  • Contributor Owner Bytes
  • Cooking – General
  • Cooking – Gourmet
  • Cooking – Low Fat
  • Cooking / Food Grouping
  • Country of Origin
  • Crafts
  • Credit Card Buyer – Unknown Type
  • Credit Card Use – Issuer – American Express – Gold/Premium
  • Credit Card Use – Issuer – American Express – Regular
  • Credit Card Use – Issuer – Discover – Gold/Premium
  • Credit Card Use – Issuer – Discover – Regular
  • Credit Card Use – Issuer – Gasoline or Retail Card – Gold/Pr
  • Credit Card Use – Issuer – Gasoline or Retail Card – Regular
  • Credit Card Use – Issuer – Mastercard – Gold/Premium
  • Credit Card Use – Issuer – Mastercard – Regular
  • Credit Card Use – Issuer – Visa – Gold/Premium
  • Credit Card Use – Issuer – Visa – Regular
  • Credit Card Users
  • Cruise Vacation Propensity Model
  • Cultural / Artistic Living
  • Current Affairs / Politics
  • DIY Living
  • DNC Restricted Phones
  • DOB (Select Year only)
  • DOB Flag (For Insurance Purposes)
  • DSF Delivery Score
  • Date of Birth
  • Date of Birth (Month)
  • Delivery Drop Point Indicator
  • Diabetic in Household
  • Dieting / Weight Loss
  • Disabled in Household
  • Discretionary Income Index – Semcasting
  • Discretionary Income Score – Semcasting
  • Dog Owner
  • Donation/Contribution
  • Dvds/Videos
  • Dwelling Unit Size
  • Economic Stability Indicator
  • Education Online
  • Education of Selected Record
  • Electronics & Computing – Tv/Video/Movie Watcher
  • Electronics / Computers Grouping
  • Electronics, Computing & Home Office
  • Empty Nester
  • Environmental Issues
  • Equestrian
  • Estimated Residential Properties Owned
  • Ethnic Code
  • Ethnic Country Code
  • Ethnic Group Code
  • Ethnic Language Preference
  • Ethnic Race Code
  • Ethnic Religion Code
  • Exercise – Aerobic
  • Exercise – Running / Jogging
  • Exercise – Walking
  • Exercise / Health Grouping
  • Expectant Parent
  • Expiration Date 1 (Loan Month)
  • Expiration Date 2 (Purchase Month)
  • FIPsCensus
  • Fashion
  • File date
  • Fishing
  • Food – Vegetarian
  • Food – Wines
  • Foods – Natural
  • Full-Service Investor
  • Games – Board Games / Puzzles
  • Games – Computer Games
  • Games – Video Games
  • Gaming – Casino
  • Gaming – Lottery
  • Gardening – Buying Activity Grouping
  • Gardening – Interest Grouping
  • Gender (Individual)
  • Geo Mapping
  • Geo Match Level Code
  • Golf
  • Grandchildren
  • Green Living
  • HH Education Precision Indicator
  • HMV Quality Indicator – (Optional Select – Additional Charge
  • Head HH Education
  • Head HH Education
  • Head HH Occupation
  • Health & Beauty
  • Health / Medical
  • Heavy Facebook User – (Individual)
  • Heavy LinkedIn User – (Individual)
  • Heavy Transactor
  • Heavy Twitter User – (Individual)
  • High End Appliances
  • High Tech Living
  • Highbrow
  • Hispanic Assimilation Index
  • Hispanic Country of Origin
  • Hispanic Language Preference
  • History / Military
  • Home & Garden
  • Home Furnishings / Decorating
  • Home Improvement
  • Home Improvement – Do-It-Yourselfers
  • Home Improvement Grouping
  • Home Living
  • Home Market Value Model – Semcasting
  • Home Purchase Date
  • Home Purchase Date (Month)
  • Home Purchase Date (Month) RP
  • Home Purchase Date (RPA)
  • Home Purchase Year
  • Home Value
  • Homeopathic Conscious Household
  • Homeowner / Renter
  • Homeowner Source Flag
  • Homeowner/Renter Precision Indicator
  • House Plants
  • Household Health
  • Household Key
  • Household Size
  • Household Status Indicator
  • Hunting
  • Hunting / Shooting
  • ITA Index
  • ITA Score
  • Income
  • Income Full Coverage
  • Income Full Coverage – Match Level Indicator
  • Income Range Broad – Semcasting
  • Income Range Premium – Semcasting
  • Income-Narrow Ranges
  • InfoBase Investor Model – Highly Likely Investors
  • InfoBase Investor Model – Likely Investors
  • InfoBase Networth Indicator
  • InfoBase-X Affordability
  • InfoTrend Cellular User Model
  • InfoTrend International Long Distance User Model
  • InfoTrend Internet User Model
  • InfoTrend Long Distance User Model
  • InfoTrend Optional Calling Services User Model
  • Insurance Renews In April
  • Insurance Renews In August
  • Insurance Renews In December
  • Insurance Renews In February
  • Insurance Renews In January
  • Insurance Renews In July
  • Insurance Renews In June
  • Insurance Renews In March
  • Insurance Renews In May
  • Insurance Renews In November
  • Insurance Renews In October
  • Insurance Renews In September
  • Interest
  • Interests & Passions – Collectibles
  • Interests & Passions – Crafts/Hobbies
  • Interest Connection Type
  • Investing / Finance Grouping
  • Investments – Active
  • Investments – Foreign
  • Investments – Personal
  • Investments – Real Estate
  • Investments – Stocks/Bonds
  • Jewelry
  • Keycode
  • Latitude/longitude
  • Length of Residence
  • Length of Residence – Indicator
  • Length of Residence with Unicoded
  • Life Insurance Policy Owner
  • Life Insurance Purchase Propensity – Semcasting
  • Line of Travel
  • Loan Date 1st
  • Luggage
  • Magazines
  • Mail Order Buyer
  • Mail Order Donor
  • Mail Order Prescription Propensity
  • Mail Responders
  • Main Vehicle Type Owned
  • Marital Status
  • Marital Status
  • Marital Status Precision Indicator
  • Market Decile
  • Media Channel Usage – Cell Phone
  • Media Channel Usage – Daytime TV
  • Media Channel Usage – Internet
  • Media Channel Usage – Magazine
  • Media Channel Usage – Newspaper
  • Media Channel Usage – Outdoor
  • Media Channel Usage – Primetime TV
  • Media Channel Usage – Radio
  • Media Channel Usage – Yellow Pages
  • Membership Clubs
  • Metro Area Size
  • Military Memorabilia/Weaponry
  • Mobile Social Networker – (Individual)
  • Modeling
  • Money Seekers
  • Motorcycling
  • Movie / Music Grouping
  • Movie Collector
  • Movies at Home
  • Music – Avid Listener
  • Music – Home Stereo
  • Music Collector
  • Music Player – Audio Equipment
  • Musical Instruments
  • NASCAR
  • Net Worth – Premier
  • New Bank Card Issued
  • New Household Key
  • New Parent
  • New Record to File
  • New/Used Ind – 1st Vehicle
  • New/Used Ind – 2nd Vehicle
  • Newest Auto Loan Recency
  • Nielsen IPA
  • Nielsen IPA – Indicator
  • Nielsen P$ycle
  • Nielsen P$ycle – Indicator
  • Nielsen Prizm Household
  • Nielsen Prizm Household – Indicator
  • Nielsen Prizm Zip
  • Nielsen Prizm Zip – Indicator
  • Number Of Children – 100%
  • Number Of Children – 100% – Indicator
  • Number Of Credit Lines
  • Number of Address Lines Present
  • Number of Contributing Sources
  • Number of Generation in HH
  • Number of Vehicles
  • Occupation – Detail (Individual)
  • Occupation of Selected Record
  • Off-Road Recreational Vehicles
  • Online Purchase Indicator
  • Only Records with ZIP+4
  • Open Auto Loans Range
  • Organic Conscious Household
  • Orthopedic Needs in Household
  • Other Pet Owner
  • Outdoors Grouping
  • PC DSL/High Speed User
  • PC Operating System
  • PC Owner
  • Parenting
  • Personicx Classic – Refresh
  • Personicx Digital
  • Personicx Digital Groups
  • Personicx Digital Groups Indicator
  • Personicx Digital Indicator
  • Personicx Financial Groups – Refresh
  • Personicx Financial Refresh Precision Indicator
  • Personicx Hispanic
  • Personicx Hispanic Indicator
  • Personicx Insurance Groups – Refresh
  • Personicx Insurance Refresh Precision Indicator
  • Personicx Lifestage Groups – Refresh
  • Personicx Lifestage Refresh Precision Indicator
  • Personicx Refresh Precision Indicator
  • Pets
  • Photography
  • Photography & Video Equipment
  • Political Party – Head of Household
  • Preferred Retail Store Type
  • Prem New Car Buyer
  • Prem Number of Children
  • Prem Senior Adult
  • Prem Young Adult
  • Premier Number of Adults
  • Premier Retail Activity – Date Of Last Activity
  • Presence Of Children – 100%
  • Presence Of Children – Indicator – 100%
  • Presence of Bank Card
  • Presence of Children
  • Presence of Phone
  • Presence of Pool
  • Probable Teen Driver
  • Professional Living
  • RFM – Last Offline Order Date (YYYYMM)
  • RFM – Last Online Order Date (YYYYMM)
  • RFM – Method Of Payment Total – Cash
  • RFM – Method Of Payment Total – Credit Card
  • RFM – Method Of Payment Total – Retail Card
  • RFM – Number Of Orders – Low Scale Catalogs
  • RFM – Number Of Orders – Mid Scale Catalogs
  • RFM – Number Of Orders – Upscale Catalogs
  • RFM – Offline Dollars Spent
  • RFM – Offline Number Of Orders
  • RFM – Online Dollars Spent
  • RFM – Online Number Of Orders
  • RV
  • RX – Online Search Propensity
  • Radius Distance
  • Radius Distance
  • Range of New Credit
  • Reading – Audio Books
  • Reading – Best Sellers
  • Reading – Financial Newsletter Subscribers
  • Reading – General
  • Reading – Magazines
  • Reading – Religious / Inspirational
  • Reading – Science Fiction
  • Reading Grouping
  • Real Property Detail (Specific Property Type)
  • Real Property Lender Type 1st
  • Real Property Loan Amount 1st
  • Real Property Loan-To-Value Range
  • Real Property Property Type
  • Real Property Purchase Amount
  • Real Property Real Estate Investor
  • Real Property Year Built
  • Real Property Year Built Ranges
  • Recent College Graduate
  • Recent Home Buyer
  • Recent Mortgage Borrower
  • Recently Divorced
  • Recently Married
  • Record Score (Internal – Consolidation)
  • Record Source Indicator
  • Religious / Inspirational
  • Retail – In Store Only Buyer
  • Revolving Bank Card Index
  • Revolving Bank Card Range
  • Science / Space
  • Scuba Diving
  • Self Improvement
  • Self-Service Investor
  • Senior Needs in Household
  • Sewing / Knitting / Needlework
  • Single Parent
  • Small Office-Home Office
  • Smoking / Tobacco
  • Snow Skiing
  • Social Influencer – (Individual)
  • Socially Influenced – (Individual)
  • Software Buyer
  • Soundex
  • Source Rank
  • Spectator – TV Sports
  • Spectator Sports – Auto / Motorcycle Racing
  • Spectator Sports – Baseball
  • Spectator Sports – Basketball
  • Spectator Sports – Football
  • Spectator Sports – Hockey
  • Spectator Sports – Soccer
  • Spectator Sports – Tennis
  • Sports & Leisure
  • Sports Grouping
  • Sporty Living
  • Strange and Unusual
  • Sub-Types of Retail Activity
  • Sweepstakes / Contests
  • TV – Cable
  • TV – HDTV/Satellite Dish
  • TV – Satellite Dish
  • Technology Adoption Propensity Score
  • Telco Cordcutter Propensity
  • Telecommunications
  • Telephone Number (where available)
  • Tennis
  • Theater / Performing Arts
  • Time Zone
  • Title Slug
  • Travel
  • Travel (Business) – Domestic – Have Taken
  • Travel (Business) – Domestic – Would Enjoy
  • Travel – Airline
  • Travel – Cruise Vacations
  • Travel – Domestic
  • Travel – Family Vacations
  • Travel – International
  • Travel – Intl Vacation – Would Enjoy
  • Travel – US Vacation – Would Enjoy
  • Travel Grouping
  • Truck/Motorcycle/RV Owner
  • Underbanked / Cash Transactor
  • Unique Sequence Number / Record ID
  • Upscale Living
  • VEHICLE INSURANCE RENEWAL MONTH
  • VEHICLE TYPE SCAN FIELD
  • VEHICLE VERIFICATION DATE – SCAN FIELD
  • Vacant Address Flag
  • Vacation Property Ownership Propensity – Semcasting
  • Vacationed Internationally
  • Vacationed in USA
  • Vacationed/Would Enjoy Vacation in RV
  • Value-Priced General Merchandise
  • Vehicle – Intend To Purchase
  • Vehicle 1 – Year (1988 – Present)
  • Vehicle 1 Make
  • Vehicle 1 Model
  • Vehicle 2 – Year (1988 – Present)
  • Vehicle 2 Make
  • Vehicle 2 Model
  • Vehicle Make Scan Field
  • Vehicle Make/Model Scan Field
  • Vehicle Propensity – Compact – Semcasting
  • Vehicle Propensity – Coupe – Semcasting
  • Vehicle Propensity – Cross Over – Semcasting
  • Vehicle Propensity – Domestic Sedan – Semcasting
  • Vehicle Propensity – Exotic – Semcasting
  • Vehicle Propensity – Foreign Sedan – Semcasting
  • Vehicle Propensity – Luxury Cross Over – Semcasting
  • Vehicle Propensity – Luxury SUV – Semcasting
  • Vehicle Propensity – Luxury Sedan – Semcasting
  • Vehicle Propensity – Pickup Truck – Semcasting
  • Vehicle Propensity – SUV – Semcasting
  • Vehicle Type – 1st Vehicle
  • Vehicle Type – 2nd Vehicle
  • Vehicle Value Index – Semcasting
  • Vehicle Verification Date – 1st Vehicle – Month
  • Vehicle Verification Date – 1st Vehicle – YYYYMM
  • Vehicle Verification Date – 1st Vehicle – Year
  • Vehicle Verification Date – 2nd Vehicle – Month
  • Vehicle Verification Date – 2nd Vehicle – YYYYMM
  • Vehicle Verification Date – 2nd Vehicle – Year
  • Vehicle Year Scan Field
  • Veteran
  • Voter Party Preference
  • Water Sports
  • Wireless – Cellular Phone Owner
  • Wireless – Product Buyer
  • Woodworking
  • Working Woman Indicator
  • Young Men’s Apparel
  • Young Women’s Apparel